person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.
person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.

Product Manager skills in the AI era: sharpen one, learn one, pick one extra

Product Manager skills in the AI era: sharpen one, learn one, pick one extra

Product Manager skills in the AI era: sharpen one, learn one, pick one extra

AI can do the legwork. So what's left for Product Managers? One skill to sharpen, one to learn and one extra to pick. My take after Compass AI & Tech Summit.

Beyond AARRR: Map your product’s actual Success Engine

Beyond AARRR: Map your product’s actual Success Engine

Beyond AARRR: Map your product’s actual Success Engine

AARRR assumes users move through a straight funnel. They don't. Learn how to map your product's real loops and dependencies. Using LinkedIn, Miro, Airbnb and my own work at Doodle, this article shows how to map your product's actual Success Engine and use it to spot bottlenecks, set priorities and connect product work to business impact.

The two-stage check for metrics quality: Design Quality and Practical Quality

The two-stage check for metrics quality: Design Quality and Practical Quality

The two-stage check for metrics quality: Design Quality and Practical Quality

Most metric checklists stop at design. This two-stage framework adds the practical test whether it is gameable, relevant, useful for real decisions, and more. Learn more about Design Quality and Practical Quality of a metric.

Measure the impossible! Inventing new metrics with AI

Measure the impossible! Inventing new metrics with AI

Measure the impossible! Inventing new metrics with AI

Metrics used to come from what your tools offered. AI let me build one that didn't exist: a way to measure reflection, not reactions, on an indie movie forum.

The AIM Framework: Taming the messy middle between strategy and delivery

The AIM Framework: Taming the messy middle between strategy and delivery

The AIM Framework: Taming the messy middle between strategy and delivery

Product leaders say their teams build without moving the needle. Their teams say they built exactly what was asked for. Both are right, and that's the problem. AIM - Align, Identify, Measure - is a framework for connecting business goals, user outcomes, and product ideas, so strategy, discovery, and delivery finally talk to each other.

From endless research to fast decisions

From endless research to fast decisions

From endless research to fast decisions

"Just one more week of research and we'll be ready to decide." And the one week becomes three months and no actual decisions are made. This pattern is the silent killer of product discovery. Here's how you can break free from this trap.

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