Master your craft
Enabling Product Managers and Teams to Build Winning Products with Confidence.
Companies I have worked and am partnering with:
I'm a product leader
I'm a product manager
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Product leaders, get your time back while increasing your team’s effectiveness
As a product leader, you have certain responsibilities in the organization, towards your teams, and your customers.
- Maximize Product Impact: The success of your products directly impacts the success of the business.
- Mitigate Risks: Poorly managed products miss market opportunities, dissatisfy customers, and waste resources.
- Foster Team Excellence: A skilled and knowledgable product management team will effectively navigate complex challenges, make informed decisions, and drive successful outcomes for your customers and the business.
- Cultivate a Culture of Learning: A culture of growth, collaboration, and innovation within the organization will lead to motivated individuals and teams, which in return can maximize their effectiveness in creating successful products.
- Keep product talent: Finding talented or experienced product managers is difficult. Giving them perspectives within the organization helps keep great product managers motivated and loyal to your organization.
Getting your product managers trained ensures the effectiveness and success of your entire product teams. But you struggle to:
- Find the time yourself to train your product managers in their craft
- Apply the generic and dogmatic trainings in the market to your own situation
- Pinpoint which product skills and experience actually matters to each individual in your product team to increase its effectiveness
- Make the time to plan out a thorough product management workflow while you are juggling all of your responsibilities towards different stakeholders.
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Product Managers, unlock your potential: Master your craft and grow personally and professionally
As a product manager, you are continuously learning and looking for:
- Career Advancement: You want to make progress in your career and maybe even stand out as a leader in your field.
- Market Differentiation: In times when there is high supply of product managers but only a hand full of open positions, you want to get hire by the company you’ve applied for your desired position.
- Professional Fulfillment: You are driven by a passion for innovation and creating meaningful solutions that positively impact customers' lives.
- Personal Growth: You are genuinely curious and committed to continuous learning and improvement to grow your personal horizon as well.
Product mastery enhances your career, fuels fulfillment, drives success, differentiates you, and fosters growth. But you...
- Have taken a tremendous amount of generic classes and watched gazillion of YouTube videos with a lot of abstract product management theory but you struggle applying it in practice to your own situation
- Want to focus on a particular skill to grow, either because you feel not confident in this skill or it was part of your performance review
- Want to grow fast but don’t know exactly which skill to focus on.
How I can help
1:1 Coaching & training
Elevate your product mastery through our expert 1:1 coaching, tailored for individuals and leaders alike. Boost confidence, effectiveness, and competitive edge in crafting customer-centric products.
Private training & workshops
Master the skills essential for you and your product team to work in an empowered product team. I provide diverse tools and techniques to enable product management teams in finding the right user problems to solve and deciding how to solve them effectively to drive business and user outcomes.
Speaking
regularly speak at companies and Product, Tech and Agile conferences such as Product Management Festival, INDUSTRY Dublin, Craft by Crafthub, ACE, and more.
Happy clients
I had the pleasure working with Büsra on a 1:1 coaching basis during my time as Head of PM. I needed a sparring partner and found with Büsra a coach who is a super listener and who is able to structure seemingly complex issues into overarching PM topics.
Her experience and knowledge is endless and her ressources, links, pointers are at the same time helpful, inspirational and thought-provoking. I highly recommend Büsra as a dedicated professional who will guide you through your challenges and help you achieve a clear and focused mindset.
Büşra’s no-judgement approach and candid sharing of her own experiences made her coaching style a perfect fit for me. With her guidance, I was able to remove mental barriers and gain more confidence in my skills and judgement. I also appreciated her holistic approach to coaching, which helped guide me to find my own solutions. I got a very tangible list of areas I am now focusing on and that has helped me gain more power over my career. I would highly recommend working with Büşra to any product manager looking to grow their career or improve specific skills.
I recently had the pleasure of attending an impact mapping workshop led by Büşra who truly exceeded all expectations. The experience was insightful, full of delight, well moderated, professionally prepared, and incredibly valuable to our team.
The workshop itself was also incredibly well-prepared, with clear and concise materials that were easy to follow. It contained real-world examples and use cases that helped us see the practical applications of this technique. Büşra was able to keep the session moving at a comfortable pace, while still allowing for questions and deeper exploration when necessary while putting the content of the impact map into the context of our product.
The workshop itself was also incredibly well-prepared, with clear and concise materials that were easy to follow. It contained real-world examples and use cases that helped us see the practical applications of this technique. Büşra was able to keep the session moving at a comfortable pace, while still allowing for questions and deeper exploration when necessary while putting the content of the impact map into the context of our product.
We had the pleasure of getting to know Büsra through our collaboration on the website launch of Sustainable Switzerland, an initiative by NZZ.
Büsra has been instrumental in bringing structure to our project and asking the right questions at the right times. We greatly appreciated her open communication and willingness to listen to suggestions and engage in discussions.
Working with Büsra was a pleasure, and her product management skills were truly commendable. I would highly recommend her for any future endeavors in the field.
Working with Büsra was a pleasure, and her product management skills were truly commendable. I would highly recommend her for any future endeavors in the field.
Working with my product coach Büsra was an absolute pleasure. She was incredibly knowledgeable, patient, and supportive throughout the coaching process. What I appreciated most about her was her ability to ask insightful questions and really challenge me to think critically about my work as a product manager. She provided honest and constructive feedback and also shared her experience and as well as many frameworks as possible solution keys. Overall, I would highly recommend Büsra to anyone looking to improve their skills and advance their career in product management.
We were working on a monthly review and it was surprising to receive feedback that our team's communications are top-notch. Your coaching created a leap from the state I was in at the beginning of the year! 💎 It was a great and transformative experience to work with you.
I believe you have a unique service of skill based coaching for individual contributors that no one else has.
I believe you have a unique service of skill based coaching for individual contributors that no one else has.
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My experience
I am a product manager at heart and love to apply practical thinking to the situation at hand.
I make abstract product theory tangible and applicable.
I’ve been in product management my whole career and have worked in different angles of creating products. I love helping product managers and teams to overcome the obstacles that hold them back from building better products, and growing them into effective and confident product architects.
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Become more effective and confident in building successful products. Ready to master your craft and grow your business?
