Make better product decisions, confidently.
Coaching, workshops and training for product leaders who want to build alignment, create impact, and lead with clarity, without second-guessing every move.
Make better product decisions, confidently.
Coaching, workshops and training for product leaders who want to build alignment, create impact, and lead with clarity, without second-guessing every move.
Make better product decisions, confidently.
Coaching, workshops and training for product leaders who want to build alignment, create impact, and lead with clarity, without second-guessing every move.
Brands that trust my expertise
Brands that trust my expertise
Brands that trust my expertise
Get your time back while increasing your team’s effectiveness
You're leading a product team, but:
Finding time to train product managers feels impossible.
Generic training doesn’t address your team’s unique challenges.
You need a structured workflow, but you're juggling too much.
Now imagine if you could…
Your product team made better decisions—directly impacting business success.
You minimized risk by ensuring the right problems get solved.
Your team operated with clarity—navigating challenges with confidence.
Your team operated with clarity—navigating challenges with confidence.
Trusted by Leading Businesses
Whether you're a small startup or a multinational corporation, let us be your trusted advisor on the path to success.
I met Büşra at two conferences where she spoke and later stayed to answer questions. She genuinely listened to my challenges and made the content from her talks far more tangible. It was true “theory meets practice.” Her insights pushed me to level up my data skills and become more outcome-focused. It also helped me translate business goals into something my product teams could actually act on.
Simon Rupp, Product Manager @ TOPdesk
Speaking
I had the pleasure working with Büsra on a 1:1 coaching basis during my time as Head of PM. I needed a sparring partner and found with Büsra a coach who is a super listener and who is able to structure seemingly complex issues into overarching PM topics.
Julia Vogel Wenzin, Zürich
1:1 Coaching
I recently had the pleasure of attending an impact mapping workshop led by Büşra who truly exceeded all expectations. The experience was insightful, full of delight, well moderated, professionally prepared, and incredibly valuable to our team.
Marco Weist, Head of Product Mobile App & New Mobility
Workshop
Büşra’s no-judgement approach and candid sharing of her own experiences made her coaching style a perfect fit for me. With her guidance, I was able to remove mental barriers and gain more confidence in my skills and judgement.
Claudia-Elena Funie, Senior Product Manager
1:1 Coaching
Büsra has been instrumental in bringing structure to our project and asking the right questions at the right times. We greatly appreciated her open communication and willingness to listen to suggestions and engage in discussions.
Diego Prado, Senior Lead Projects & Digital Channels
Consulting
My experience
Hey, I’m Büşra.
I’ve helped 100+ product teams across startups and scaleups build clarity, structure, and better habits around decision-making.
I’ve led product at Typeform, Freeletics, and other high-growth companies. Now, I coach product leaders across Europe and beyond.
Hey, I’m Büşra.
I’ve helped 100+ product teams across startups and scaleups build clarity, structure, and better habits around decision-making.
I’ve led product at Typeform, Freeletics, and other high-growth companies. Now, I coach product leaders across Europe and beyond.
Blog
Blog
Inside Doodle's Transformation to a "Junior" Product-led Company
The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-stlye, as usual no preparation and no edit.
Agile Roadmaps in Practice
An Agile Coach approached me and asked me for reference documents or people to share with him. He wanted to gather some examples on agile roadmaps but it was difficult for him to find good examples of agile roadmaps. Most of the examples that he found were far from agile. Here's my answer.
Reflection of a solopreneur: It's time to fly!
My second ever yearly reflection. I'm reflecting on my life as a solopreneur, product management trainer, and myself as a human. And revealing my word for the year 2024.
Inside Doodle's Transformation to a "Junior" Product-led Company
Inside Doodle's Transformation to a "Junior" Product-led Company
The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-stlye, as usual no preparation and no edit.
Agile Roadmaps in Practice
Agile Roadmaps in Practice
An Agile Coach approached me and asked me for reference documents or people to share with him. He wanted to gather some examples on agile roadmaps but it was difficult for him to find good examples of agile roadmaps. Most of the examples that he found were far from agile. Here's my answer.
Reflection of a solopreneur: It's time to fly!
Reflection of a solopreneur: It's time to fly!
My second ever yearly reflection. I'm reflecting on my life as a solopreneur, product management trainer, and myself as a human. And revealing my word for the year 2024.
Inside Doodle's Transformation to a "Junior" Product-led Company
The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-stlye, as usual no preparation and no edit.
Agile Roadmaps in Practice
An Agile Coach approached me and asked me for reference documents or people to share with him. He wanted to gather some examples on agile roadmaps but it was difficult for him to find good examples of agile roadmaps. Most of the examples that he found were far from agile. Here's my answer.