Hi! My name is Büşra Coşkuner.
I’m a product management trainer, coach, advisor, and speaker. I’m also a maker and run multiple businesses in parallel. Because I walk the talk and don’t teach or train something that doesn’t reflect reality.
The correct way to pronounce my name is [ˈbyʃrɑː ˈdʒoʃkunɛr] or ‘Byshra Joshcuner’.
You’ll find me sharing actionable tips and tricks from my hands-on experience in building products on LinkedIn and in my Brainbump aka blog. I also share my thoughts from conversations with other product professionals, learnings, and aha-moments - mine or my coachees’.
I was born in 1983 in Berlin, Germany. I’ve spent the majority of my life in this wonderful city that I call home, and moved to another wonderful city in 2016: Zurich, Switzerland, where I live with my beautiful daughter and wonderful husband.
I love good coffee, matcha (I sell the best matcha in Switzerland 😉) and food, and I can’t say no to a German Käsekuchen although I’m lactose intolerant.
My experience
My biggest strength: I'm from the field and continue to apply my craft to my own products!
I worked at startups, scale-ups, grown up tech companies, and enterprises.
I've been in SaaS, e-commerce, marketplaces, telecommunication, in an agency business, and am bootstrapping my own businesses. At companies like Doodle, home24, Telekom Deutschland, and more.
Working at those companies, I built completely new products, iterated on mature products, scaled small products, sunsetted dying products, and ran experiments and analysed data to an extent that I've even killed early products.
And I continue to build products and services. May it be my training and coaching business, my matcha business, or digital products.
I have also been enabling others to build products for over 15 years as a product manager, product leader, product coach & trainer, and as founder and maker.
1. No company, product and team is alike.
We'll find out together what you need in your very unique situation.
2. Most methods and frameworks don't work for everyone.
I'll help you to practically and pragmatically apply the broad toolbox of product management to create successful and competitive products that make your customers happy, and effective and confident teams, product managers and product leaders.
3. Theory and practice are not the same.
I'll guide you on applying what you read in articles and books to your reality, connect the dots, and leverage first principles rather than staying stuck in theoretic and idealistic scenarios that work in Big Tech but not for you.
4. Every product manager has different areas to grow and different ways to do so.
I respond to the individual needs of your product managers, respectively you as a product manager, and help grow in a focused and customised way.
I love what I do!
I love the different aspects and perspectives of product management, and the dynamics that product management teams go through while discovering the real beauty and nuances of deciding what to build.
I love the “Aha” expression on the faces of my coachees and trainees when they reach clarity in their minds, regain their focus, and finally crack how to apply that particular theory.
I love the relief of product teams when they free themselves from the pressure of having to apply certain frameworks and learn to apply the thought processes and mindsets that these frameworks teach us to develop successful products.
I love watching product people’s confidence grow as I help them master the craft of product management, become more strategic, connect the dots and watch them transform into strong product leaders.
I am very passionate about what I do because I love to see your smiling face when everything makes sense, when everything becomes clear, you get unstuck, make conscious decisions and know what you need to do next.