About me

I am a product manager at heart and love to apply practical thinking to the situation at hand. I make abstract product theory tangible and applicable.

I’ve been in product management my whole career and have worked in different angles of creating products. I love helping product managers and teams to overcome the obstacles that hold them back from building better products, and growing them into effective and confident product architects.

Hi! My name is Büşra Coşkuner.

I’m a product management trainer, coach, educator, and speaker. I’m also a maker and run multiple businesses in parallel. Because I walk the talk and don’t teach or train something that doesn’t reflect reality.

The correct way to pronounce my name is [ˈbyʃrɑː ˈdʒoʃkunɛr] or ‘Byshra Joshcuner’.

You’ll find me sharing actionable tips and tricks from my hands-on experience in building products on LinkedIn and in my Brain Dump aka blog, as well as thoughts from conversations with other product professionals, and learnings and aha-moments of me or my coachees and trainees that we have during my coaching, training and teaching engagements.

I was born in 1983 in Berlin, Germany. I’ve spent the majority of my life in this wonderful city that I call home, and moved to another wonderful city in 2016: Zurich, Switzerland, where I live with my beautiful daughter and wonderful husband.

I love good coffee, matcha (I sell the best matcha in Switzerland 😉) and food, and I can’t say no to a German Käsekuchen although I’m lactose intolerant.

My experience

My biggest strength: I’m from the field and continue to apply my craft to my own products!

I worked at startups, scale-ups, grown up tech companies, and enterprises.

I’ve been in SaaS, e-commerce, market places, telecommunication, in an agency business, and recently FinTech. At companies like Doodle, home24, Telekom Deutschland, SDX, and more.

Working at those companies, I built completely new products, iterated on mature products, scaled small products, sunsetted dying products, and ran experiments and analyzed data to an extend that I’ve even killed products.

And I continue to building products and services. May it be my training and coaching business, my matcha business, or the digital products I’m building.

I build products and enable others in building products for more than 13 years as a product manager, product leader, product coach & trainer, and as founder and maker.

I've seen many different scenarios which taught me that:

1. No company, product and team is alike.

We'll find out together what you need in your very unique situation.

2. Most methods and frameworks don't work for everyone.

I'll help you to practically and pragmatically apply the broad toolbox of product management to create successful and competitive products that make your customers happy, and effective and confident product teams and product managers.

3. Theory and practice are not the same.

I'll guide you on applying what you read in articles and books to your reality, connect the dots, and leverage first principles rather than staying stuck in theoretic and idealistic scenarios

4. Every product manager has different areas to grow and different ways to do so.

I respond to the individual needs of your product managers, respectively you as a product manager, and up-skill in a focused and customized way.

I love what I do!

I love the different aspects and perspectives of product management, and the dynamics that product management teams go through while discovering the real beauty and nuances of deciding what to build.

I love the “Aha” expression on the faces of my coachees and trainees when they reach clarity in their minds, regain their focus, and finally crack how to apply that particular theory.

I love the relief of product teams when they free themselves from the pressure of having to apply certain frameworks and learn to apply the thought processes and mindsets that these frameworks teach us to develop successful products.

I love watching product people’s confidence grow as I help them master the craft of product management and watch them transform into product ninjas.

I am very passionate about what I do because I love to see your smiling face when everything makes sense, when everything becomes clear, you get unstuck, make conscious decisions and know what you need to do next.