person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.
person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.

The hidden trap in product measurement: The Iteration Death Cycle

The hidden trap in product measurement: The Iteration Death Cycle

The hidden trap in product measurement: The Iteration Death Cycle

Engagement metrics are up. Time-in-app has increased. The dashboard is green across the board. Yet somehow, customer satisfaction is dropping. Churn is slowly saying hello. Here's how to recognise if you're in this cycle and, more importantly, how to break free.

My proven success-metric framework

My proven success-metric framework

My proven success-metric framework

Ever had a chat with a product co-worker and heard, “Not everything deserves a metric. It’s not even possible to measure everything”? To be honest, I hear it all the time. But here’s a little secret: there’s an easy way to start measuring and identifying success metrics.

Inside Doodle's Transformation to a "Junior" Product-led Company

Inside Doodle's Transformation to a "Junior" Product-led Company

Inside Doodle's Transformation to a "Junior" Product-led Company

The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-style, as usual no preparation and no edit.

Reflection of a solopreneur: It's time to fly!

Reflection of a solopreneur: It's time to fly!

Reflection of a solopreneur: It's time to fly!

My second ever yearly reflection. I'm reflecting on my life as a solopreneur, product management trainer, and myself as a human. And revealing my word for the year 2024.

"Why would you need Product Ops?!"

"Why would you need Product Ops?!"

"Why would you need Product Ops?!"

I was very skeptical about Product Ops. I couldn't grasp it. What's Product Ops anyway? What do Prod Ops Managers do the whole day? Why do we need yet another new role and even a whole new team that does things that we've been doing without them the whole time? Aren't we sick of creating new titles for old concepts? UNTIL.... I talked to Chris. Chris Compston. Check him out! Hi Chris. Thank you Chris. Chris is my best friend now. Sorry old best friends, you've been pushed aside (you are not but you know I need the dramaturgy).

Julia Wissel und Büşra: Wie KPI-Bäume und die North Star Metrik Teams Empowern

Julia Wissel und Büşra: Wie KPI-Bäume und die North Star Metrik Teams Empowern

Julia Wissel und Büşra: Wie KPI-Bäume und die North Star Metrik Teams Empowern

Eine weitere spontane Aufnahme eines Gespräches, dieses Mal mit Julia Wissel, Director of Product at MOIA. Wir haben über Bäume generded und sind uns einig, dass ALLES im Grunde ein Baum ist. Und als wir dann bei unserer Begeisterung für KPI-Trees waren, musste ich auf Aufnahme klicken (natürlich mit ihrer Erlaubnis).

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