person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.
person sitting on grass and using phone

Büşra's Brain Dump

Connecting Strategy and Execution:
Data & Evidence Informed Decision Making for Creating More Visible Impact

Stay up to date with my latest content.

Permission to try: How Instaffo let AI grow from the bottom up

Permission to try: How Instaffo let AI grow from the bottom up

Permission to try: How Instaffo let AI grow from the bottom up

AI adoption at Instaffo. In this episode, Jan Werner shares how AI found his way organically into the company, and how the combination of trust from leadership and a motivated team can make change happen.

Using the North Star Metric for daily product decisions - A practical guide for product teams

Using the North Star Metric for daily product decisions - A practical guide for product teams

Using the North Star Metric for daily product decisions - A practical guide for product teams

When used correctly, the NSM connects business goals with what product teams do in their daily work. Today, I’ll break down how to use your NSM to make daily product decisions. To make it easier to understand, I’ll include a detailed example that proves the point. By the end, you should be able to replicate this exercise with your team.

Büsra Coskuner and Guannan Li

How a 4-person team built a product and found their first customer in 30 days with AI

How a 4-person team built a product and found their first customer in 30 days with AI

How a 4-person team built a product and found their first customer in 30 days with AI

AI Adoption at ablefy. This interview is part of the AI adoption conversation series with product leaders whose companies went through AI adoption. In this episode, Guannan Li share how AI helped them monetise a new product in 30 days as a team of only 4 people. A very honest conversation about all the pros and cons.

Starting Impact Mapping from the middle

Deep Dive: Using Impact Mapping in ANY organisational scenario

Deep Dive: Using Impact Mapping in ANY organisational scenario

Deep Dive: Using Impact Mapping in ANY organisational scenario

I bet after my previous deep dive on Impact Mapping, now you want to implement it. Right? In that piece, I described my custom approach to this technique and how Impact Mapping helps teams align their work with strategic goals. If you read it, you know what Impact Mapping is and why it is helpful. But that’s not enough. So I wrote this new article, detailing how you can use it. This is a step-by-step guide on how to run an Impact Mapping exercise with three alternatives, each suited to a different organisational context. Whether you’re in a product-driven environment, a feature factory, or somewhere in the messy middle, you’ll find a method that fits.

AI Adoption at my friend's company: Becoming a product builder

AI Adoption at my friend's company: Becoming a product builder

AI Adoption at my friend's company: Becoming a product builder

In December 2025, I had a chat with my friend about AI adoption at her company. Her response was anything but enthusiastic. Her response was anything but enthusiastic: "Oh, great. Now we all have to write code too." 2 months later, her sarcasm had been replaced by genuine awe. Not just at AI, but at what she is now capable of doing with the tools she’s been using.

Your pragmatism kills good ideas

Your pragmatism kills good ideas

Your pragmatism kills good ideas

What teams call "pragmatic decisions" are often just the path of least resistance. And now that AI coding makes this path even more attractive, “pragmatic” can become the synonym for “dangerous”.

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