As service providers, we tend to have the challenge that we do not get full transparency about overarching goals, which makes it hard to find the right metrics. Often projects are scoped together, and the goal is just to get that scope done. Is there room for real outcomes or optimisation?

What if I told you Impact Mapping is more than just a discovery tool? Today I’m here to show you how Impact Mapping can serve other purposes: How you can use it to bring your teams together around shared product goals and align their work with the overall strategic business context.

But let's be honest: the most impactful transformations in life or business are never solo performances. It's a bit like trying to high-five yourself - possible, but not nearly as satisfying or effective as having a partner! Here's your week's challenge.

Engagement metrics are up. Time-in-app has increased. The dashboard is green across the board. Yet somehow, customer satisfaction is dropping. Churn is slowly saying hello. Here's how to recognise if you're in this cycle and, more importantly, how to break free.

Ever had a chat with a product co-worker and heard, “Not everything deserves a metric. It’s not even possible to measure everything”? To be honest, I hear it all the time. But here’s a little secret: there’s an easy way to start measuring and identifying success metrics.

The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-style, as usual no preparation and no edit.