The most sincere transformation is the one that you don't call "transformation". It's not a project with a start and an end. It's not kicked off by a ceremonial speech in front of your team. It's doesn't happen by following a given set of rules. It's when the whole team knows that great things happen when you collaborate towards common goals with a shared vision of a better future. This conversation between Jack Berglund, ex CPO Doodle, and me, one of the ex Lead Product Managers Doodle, is a reflexion of the time of transformation in 2017, the challenges, the benefits, and learnings in hind side. It's an open conversation, free-stlye, as usual no preparation and no edit.