We decided to NOT be silent and take a stand. And you can join us. When you watch things shift around you, you have opinions, but tell yourself you shouldn't make a big declaration, someone more senior, more visible, with more leverage should do it, it turns out to be the wrong decision. Because this is exactly how fundamentals get eroded. Let's do something about it.

AI adoption at Doist. Ten years ago, Amir Salihefendic, Doist's CEO and founder, wrote a piece about what he saw as the foundational pillars of this remote company's future, AI being one. Then ChatGPT and other LLMs arrived, Doist finally got the technology to match a mindset they'd had for years.

This case study about my coachee at one B2B client encoway is about how a "successful" experiment can still validate nothing, because the hypothesis was measuring the wrong signal for how B2B buying actually works. It is supposed to give you an idea of the real, messy world of discovery, an example of how to analyse your own hypotheses and tests, and an inspiration of how to connect frameworks to come up with assumptions and experiments (yes, Impact Mapping is part of it).

AI adoption at Sana. In this episode, Dimitra Retsina shares details about how she took the 20y old organisation with a big legacy through 5 stages of AI adoption: Fear, Push, Pull, Run, Hold. You'll notice: It's a playbook!

A newsletter readers asked me: "Another challenge I see is to transfer qualitative feedback into metrics, e.g. we get a lot of different user feedback from customer service, interviews, etc., and they all sound kind of different. What do I do with it?" Here is my answer.

AI adoption at Instaffo. In this episode, Jan Werner shares how AI found his way organically into the company, and how the combination of trust from leadership and a motivated team can make change happen.