Hypothesis-Driven Product Development: Reduce product risk before building anything

A practical workshop for product teams to make assumptions explicit and turn the riskiest ones into concrete experiments and learning.

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Hypothesis-Driven Product Development: Reduce product risk before building anything

A practical workshop for product teams to make assumptions explicit and turn the riskiest ones into concrete experiments and learning.

Get in touch

What's the problem?

Product teams often debate ideas, solutions, and priorities without being clear about what they are actually uncertain about.

Decisions are made based on opinions, intuition, or seniority. Risk is discussed vaguely, if at all. By the time teams learn whether something works, significant delivery effort has already been invested.

This leads to wasted time, sunk costs, and difficult conversations when outcomes do not match expectations.

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What’s the solution?

This workshop introduces a hypothesis-driven way of working through two closely connected practices: making assumptions explicit and practising how to test them before building.

Teams learn how to surface the assumptions behind a solution and structure them around different types of product risk. From there, they select one high-risk assumption and work through how to turn it into a clear hypothesis and a concrete experiment with explicit success criteria.

The focus is not on running experiments for their own sake, but on using experimentation deliberately to reduce the risk that matters most before committing delivery effort.

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What We’ll Work On

What We’ll
Work On

Every in-house workshop follows a clear, adaptable structure:

Identifying hidden assumptions behind product ideas and solutions

Understanding different types of product risk

Structuring assumptions and prioritising them based on risk and evidence

Turning assumptions into clear, testable hypotheses

Designing experiments with explicit learning goals and success criteria

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Who Is It For?

Product managers and product owners
Cross-functional product teams
Product trios and squads
Teams working on new ideas, features, or strategic bets

For product teams who want to learn before they commit.

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How Does It work?

The workshop is designed to work both remote and on-site.

Participants work on one real product case from their own context, which is selected in advance together with me. All exercises build on this case, so teams experience the full flow from uncertainty to learning in a realistic setting.

The work starts with making assumptions explicit and visible. Based on that, teams select a high-risk assumption and practise writing a strong hypothesis and a concrete experiment, including how success would be measured.

The workshop builds confidence in deciding what to test, why to test it, and what to do next.

The workshop is designed to work both remote and on-site.

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Trusted by Leading Businesses

Whether you're a small startup or a multinational corporation, let us be your trusted advisor on the path to success.

The workshop with Büşra helped us rethink how we approach user stories. Previously, they often described solutions without clearly focusing on the underlying customer benefit. Now we systematically question outcomes as a team, reformulate stories, and prioritise them more effectively. In some cases, we’ve even adapted solutions to create real added value for the customer. The collaboration was practical and tailored to our topics, making the insights immediately applicable in our day-to-day work.
Philippe Meyer, Lead Product Manager @ Thermoplan, Luzern
Workshop
I attended Büşra’s full-day workshop on Success Metrics, focused on using data and product frameworks to create meaningful dialogue between business and product teams. She is an exceptionally engaging facilitator who guides participants toward outcomes that are directly applicable to day-to-day product work. Her ability to combine structure with flexibility, adapt to group dynamics, and tie concepts back to real product challenges makes complex topics immediately actionable and highly relevant.
Julia Oehme, Product Manager @ CountX, Berlin
Public workshop
When was the last time you learned a new skill and immediately got value from it? For me, that was attending Büşra Coşkuner’s Success Metrics workshop at Product at Heart. The frameworks were deceptively simple but powerful in how they’re applied. The AARRR (Pirate Metrics) framework stood out, helping us decompose lagging goals into leading indicators. Within days I ran a workshop using what I learned and we had a breakthrough. Thanks for a wonderful workshop, Büşra.
Jarle Svendsrud Hagset, Project manager & product coach @ Bekk Consulting, Oslo
Public workshop
It’s not every day a workshop reshapes how you think about something you’ve been doing for years. Büşra Coşkuner’s full-day workshop on Success Metrics combined foundational models like Google’s GSM and Pirate Metrics into a clear, actionable framework. What stood out was how it was delivered: interactive, full of real-world examples, and structured to move from theory to practice. An excellent investment for any product leader looking to sharpen their thinking around impact and measurement.
Dr. Mario Lenz, CPTO @ Hygraph, Berlin
Public workshop
Working with Büşra as a Product Coach has been truly transformative for our organisation. She helped elevate our product discovery practices across multiple teams through two-day workshops tailored to each team’s needs. What sets Büşra apart is her thoughtful, interconnected approach—her workshops unfold as a clear narrative that helps teams uncover blind spots, challenge assumptions, and build confidence navigating ambiguity. Her ability to explain complex ideas clearly creates a safe, thought-provoking space for real growth.
Peter Rubarth, Organisational developer & Lead Agile Coach @ Europace, Berlin
Workshops and team coaching in a transformation
Büşra held a one-day Impact Mapping workshop with our team and I was thoroughly impressed. It was insightful, well moderated, and incredibly valuable. She ensured everyone participated and created a safe environment for sharing ideas. The workshop was professionally prepared with clear materials and real-world examples. Büşra kept the session moving at a comfortable pace while allowing space for questions and deeper exploration. Overall, a fantastic and highly valuable experience for our team.
Marco Weist, Head of Product @ Floyt, Berlin & Köln
Workshop