What's the problem?
Product leadership operates in the KPI world.
Product teams operate in the solution world.
Between those two, the connection is often weak or missing.
Teams ship solutions they believe are valuable, but cannot clearly show how their work influences business goals. Leadership tracks KPIs that teams cannot directly control. Outcomes are discussed, but rarely used as a concrete bridge between strategy and execution.
This creates misalignment, frustration, and decisions based on interpretation rather than shared understanding.
What’s the solution?
Impact Mapping creates a shared way for product teams to link their work to business goals without pretending they control KPIs directly.
In this workshop, Impact Mapping is used to connect three levels that are usually disconnected:
Business goals and KPIs
Actor behaviour and outcomes
Product solutions and day-to-day work
Outcomes act as the bridge. They describe how customer or actor behaviour needs to change so that business goals can be achieved. This makes it possible to reason about impact in a way that serves both the business and the customer.
The goal is not to optimise for KPIs alone or to build customer delight in isolation, but to find the win-win where customer value and business success reinforce each other.
Understanding business goals and KPIs without owning them
Identifying the actors whose behaviour matters for achieving those goals
Defining outcomes as concrete behaviour change
Connecting solutions to outcomes without conflating the two
Making success measurable
Clarifying the team’s area of control and responsibility
Who It’s For?
How it works
The workshop runs as a 1- or 2-day interactive session. Teams work with their own business goals, product context, and solutions. Impact Mapping is used as a practical thinking tool to structure conversations between strategy and execution.
The focus is not on producing perfect artefacts, but on building a shared way of thinking and talking about impact, and a structure that helps teams make product work measurable.
Impact Mapping is used as a lens for decision-making, helping teams define success in a way that serves customers and supports the business.
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