Practical Workshops for Product Teams and Product Leaders

Hands-on workshops to strengthen product decisions, success metrics, and outcome-oriented product work.

Get in touch

Practical Workshops for Product Teams and Product Leaders

Hands-on workshops to strengthen product decisions, success metrics, and outcome-oriented product work.

Get in touch

What these workshops focus on

These workshops exist because product work breaks down in very specific, very practical places.

Sometimes teams cannot explain whether their work is successful, because the metrics they use do not reflect progress or guide decisions.

Sometimes teams ship a lot but cannot connect their work to outcomes or business impact.

Sometimes leaders set goals that teams cannot meaningfully act on.
Sometimes decisions are made without knowing what would actually reduce uncertainty.

Sometimes outcomes are mentioned, but nobody is sure what they really mean or how to use them.

Each workshop addresses one of these concrete problems.No slogans. No one-size-fits-all framework. Focused work on issues that show up in real product environments.

Get in touch

The workshop portfolio

Each workshop stands on its own and solves a specific problem.They can be combined when useful, but they do not depend on each other.

Impact Mapping

Impact Mapping

Success Metrics That Matter

Success Metrics That Matter

Success Metrics That Matter

Hypothesis-Driven Product Development

Hypothesis-Driven Product Development

Outcome Thinking in Product Leadership

Outcome Thinking in Product Leadership

Outcome Thinking in Product Development

Outcome Thinking in Product Development

Bespoke Workshops

Bespoke Workshops

Trusted by Leading Businesses

Whether you're a small startup or a multinational corporation, let us be your trusted advisor on the path to success.

The workshop with Büşra helped us rethink how we approach user stories. Previously, they often described solutions without clearly focusing on the underlying customer benefit. Now we systematically question outcomes as a team, reformulate stories, and prioritise them more effectively. In some cases, we’ve even adapted solutions to create real added value for the customer. The collaboration was practical and tailored to our topics, making the insights immediately applicable in our day-to-day work.
Philippe Meyer, Lead Product Manager @ Thermoplan, Luzern
Workshop
I attended Büşra’s full-day workshop on Success Metrics, focused on using data and product frameworks to create meaningful dialogue between business and product teams. She is an exceptionally engaging facilitator who guides participants toward outcomes that are directly applicable to day-to-day product work. Her ability to combine structure with flexibility, adapt to group dynamics, and tie concepts back to real product challenges makes complex topics immediately actionable and highly relevant.
Julia Oehme, Product Manager @ CountX, Berlin
Public workshop
When was the last time you learned a new skill and immediately got value from it? For me, that was attending Büşra Coşkuner’s Success Metrics workshop at Product at Heart. The frameworks were deceptively simple but powerful in how they’re applied. The AARRR (Pirate Metrics) framework stood out, helping us decompose lagging goals into leading indicators. Within days I ran a workshop using what I learned and we had a breakthrough. Thanks for a wonderful workshop, Büşra.
Jarle Svendsrud Hagset, Project manager & product coach @ Bekk Consulting, Oslo
Public workshop
It’s not every day a workshop reshapes how you think about something you’ve been doing for years. Büşra Coşkuner’s full-day workshop on Success Metrics combined foundational models like Google’s GSM and Pirate Metrics into a clear, actionable framework. What stood out was how it was delivered: interactive, full of real-world examples, and structured to move from theory to practice. An excellent investment for any product leader looking to sharpen their thinking around impact and measurement.
Dr. Mario Lenz, CPTO @ Hygraph, Berlin
Public workshop
Working with Büşra as a Product Coach has been truly transformative for our organisation. She helped elevate our product discovery practices across multiple teams through two-day workshops tailored to each team’s needs. What sets Büşra apart is her thoughtful, interconnected approach—her workshops unfold as a clear narrative that helps teams uncover blind spots, challenge assumptions, and build confidence navigating ambiguity. Her ability to explain complex ideas clearly creates a safe, thought-provoking space for real growth.
Peter Rubarth, Organisational developer & Lead Agile Coach @ Europace, Berlin
Workshops and team coaching in a transformation
Büşra held a one-day Impact Mapping workshop with our team and I was thoroughly impressed. It was insightful, well moderated, and incredibly valuable. She ensured everyone participated and created a safe environment for sharing ideas. The workshop was professionally prepared with clear materials and real-world examples. Büşra kept the session moving at a comfortable pace while allowing space for questions and deeper exploration. Overall, a fantastic and highly valuable experience for our team.
Marco Weist, Head of Product @ Floyt, Berlin & Köln
Workshop

How I work

All workshops share a few principles:

They are hands-on and grounded in the participants’ real context.

They focus on thinking, trade-offs, and decision-making, not just producing artefacts.

They balance user value, outcomes, and business impact, without drifting into abstraction.

They aim to create shared understanding and shared language that lasts beyond the workshop.

They are carefully prepared, including deliberate traps and edge cases that surface common misunderstandings and create real learning through discussion.

Book a call

How these workshops fit together

You do not need to attend all workshops for them to make sense.

Each workshop addresses a different problem. The connections between them reflect how product work typically unfolds, not a prescribed path.

If your challenge is defining and using the right success metrics, start with Success Metrics That Matter.
If you need to connect goals, outcomes, and metrics, Impact Mapping is often the right next step.
If uncertainty and risk dominate decisions, Hypothesis-Driven Product Development or Evidence-Based Product Decisions help create clarity.
If teams focus too much on solution-thinking in their execution, Outcome Thinking for Product Management & Development is usually more effective.
If leadership needs to set direction without micromanaging, Outcome Thinking for Product Leadership addresses that gap.

You pick the workshop that solves the problem you have.If other questions emerge, we can look at additional workshops that fit your context.

You do not need to attend all workshops for them to make sense.

Each workshop addresses a different problem. The connections between them reflect how product work typically unfolds, not a prescribed path.

If your challenge is defining and using the right success metrics, start with Success Metrics That Matter.
If you need to connect goals, outcomes, and metrics, Impact Mapping is often the right next step.
If uncertainty and risk dominate decisions, Hypothesis-Driven Product Development or Evidence-Based Product Decisions help create clarity.
If teams focus too much on solution-thinking in their execution, Outcome Thinking for Product Management & Development is usually more effective.
If leadership needs to set direction without micromanaging, Outcome Thinking for Product Leadership addresses that gap.

You pick the workshop that solves the problem you have.If other questions emerge, we can look at additional workshops that fit your context.

Get in touch

Workshops can be run:

What We’ll
Work On

Every in-house workshop follows a clear, adaptable structure:

remotely or on-site

as one-day or multi-day formats

for single teams or larger groups

Content and exercises are adapted to the participants’ context, maturity, and goals.

What these workshops focus on

What these workshops focus on

The workshop portfolio

Impact Mapping

Impact Mapping

Success Metrics That Matter

Success Metrics That Matter

Success Metrics That Matter

Hypothesis-Driven Product Development

Hypothesis-Driven Product Development

Outcome Thinking in Product Leadership

Outcome Thinking in Product Leadership

Outcome Thinking in Product Development

Outcome Thinking in Product Development

Bespoke Workshops

Bespoke Workshops

Trusted by Leading Businesses

How I work

All workshops share a few principles:

They are hands-on and grounded in the participants’ real context.

They focus on thinking, trade-offs, and decision-making, not just producing artefacts.

They balance user value, outcomes, and business impact, without drifting into abstraction.

They aim to create shared understanding and shared language that lasts beyond the workshop.

They are carefully prepared, including deliberate traps and edge cases that surface common misunderstandings and create real learning through discussion.

How these workshops fit together

Workshops can be run:

What We’ll Work On

Every in-house workshop follows a clear, adaptable structure:

remotely or on-site

as one-day or multi-day formats

for single teams or larger groups

What We’ll
Work On